Williams Racing and Kraken, a digital asset trading platform, have announced a global partnership to explore the world of web3 and cryptocurrency.
This collaboration will bring new crypto and web3 experiences to Williams Racing’s fans and help Kraken reach new institutional clients.
As part of the partnership, Kraken’s branding will appear on the halo and rear wings of Williams Racing’s FW45 race car, as well as on team caps and driver’s suits for the FIA formula one world championship season.
The branding will include KrakenNFT digital artwork, carefully selected to promote crypto adoption.
Kraken has also committed to participating in some Williams Racing fan zone activities during the season, creating a unique opportunity to engage with crypto fans.
The partnership marks an exciting step for Williams Racing into the web3 landscape and highlights the growing adoption of cryptocurrency and web3 in the sporting industry.
